Cole Michael Bennett was born May 14, 1996. He is an American videographer as well as a business executive and music video director. Lyrical Lemonade is his multimedia business. It was initially an online blog in 2013. The channel expanded to include various sub-genres like Soundcloud Rap. In the year 2016 and early 2017, he gained early recognition for his work with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7 2017 he debuted his first short film "Lone Springs". In August 2017, he directed the music video of the Lil Xan single, "Betrayed" which was certified Platinum by the RIAA in the year 2018. In August 2017, he directed music videos for several of the hit songs. These included Ski Mask the Slump's "BabyWipe", Lil Skies’ "Red Roses" (now RIAA Platinum), and YBN Nahmir’s "Bounce Out with That" music video. The song peaked at number 2 in the Billboard Hot 100. The video has surpassed 840 million views on YouTube and became the most watched video on the channel. Since then, he's collaborated with hip-hop stars like J. Cole and Wiz Khalifa and Kanye West and Eminem.
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